Wally

Content Strategist | Digital Marketing Lead

Oslo, NO.

About

Results-driven Content Strategist and Digital Marketing Lead with 7+ years of experience in crafting compelling narratives and executing data-backed strategies that significantly enhance brand visibility and audience engagement. Proven ability to drive measurable growth across diverse digital platforms, leveraging expertise in SEO, social media management, and multimedia content creation to exceed marketing objectives and foster strong community connections.

Work

Digital Agency X

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Content Strategist

Oslo, Oslo, Norway

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Summary

Orchestrates comprehensive content strategies for diverse clients, driving brand growth and optimizing digital presence through multi-platform execution.

Highlights

Developed and implemented data-driven content strategies for 5+ key clients, resulting in an average 25% increase in organic traffic and 15% improvement in conversion rates within the first 6 months.

Managed and grew social media accounts across platforms (e.g., Instagram, LinkedIn, TikTok), boosting audience engagement by 30% and expanding reach to over 50,000 unique users.

Authored and optimized 50+ blog posts and articles monthly, applying advanced SEO techniques to secure top-ranking positions for target keywords, increasing qualified lead generation by 20%.

Collaborated cross-functionally with design and client teams to produce high-impact multimedia content, achieving a 40% uplift in content shares and brand mentions.

Startup Y

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Social Media Manager

Oslo, Oslo, Norway

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Summary

Directed end-to-end social media operations, cultivating a strong online community and executing targeted campaigns to accelerate brand awareness and user acquisition.

Highlights

Spearheaded the management of all social media channels, growing the total follower count by 150% (from 10K to 25K) within 18 months through strategic content and community engagement.

Designed and executed 20+ engaging content campaigns, increasing post reach by 70% and achieving an average engagement rate of 8% across platforms.

Managed a monthly ad budget of $5,000, optimizing campaigns to reduce cost-per-acquisition by 20% while doubling qualified lead volume.

Analyzed social media performance data weekly to refine content strategy, leading to a 25% improvement in content effectiveness and audience resonance.

Company Z

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Marketing Assistant

Oslo, Oslo, Norway

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Summary

Provided essential support to the marketing department, contributing to campaign execution and operational efficiency across various marketing initiatives.

Highlights

Assisted in the successful launch of 10+ marketing campaigns, coordinating content schedules and asset delivery, contributing to a 10% increase in campaign reach.

Managed email marketing lists of 15,000+ subscribers, ensuring timely delivery of newsletters and promotional content, maintaining a 98% deliverability rate.

Supported event planning and execution for 5 major industry conferences, managing logistics and promotional materials, enhancing brand visibility to 2,000+ attendees.

Conducted market research and competitive analysis, providing key insights that informed strategic adjustments for future marketing initiatives.

Education

University of Oslo

Oslo, Oslo, Norway
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Bachelor Marketing

Courses

Digital Marketing

Consumer Behavior

Brand Management

Market Research

Languages

English

Norwegian

Skills

Digital Marketing

Content Strategy, Social Media Marketing, SEO, SEM, Email Marketing, Campaign Management, Analytics.

Content Creation

Copywriting, Video Production, Graphic Design, Blogging, Storytelling, Adobe Creative Suite.

Tools & Platforms

Google Analytics, Hootsuite, Buffer, Meta Business Suite, TikTok Ads Manager, WordPress, Canva, Ahrefs, SEMrush.

Soft Skills

Strategic Planning, Project Management, Cross-functional Collaboration, Audience Engagement, Data Analysis, Communication.